| Naturino receives the Child Guardian Award |
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The advertising campaign “Desideri” (Desires) by Naturino is one of the winners of the Terre des hommes Italia CHILD GUARDIAN AWARD.
The Naturino children’s footwear brand received special mention “for expressing the desires of children in an original manner, emphasizing the importance of sociability and giving an “original” and entertaining image of the product.”
The award giving ceremony took place on 28 October at Palazzo Marino in Milan where Naturino received the award together with other prestigious brands like Fiat, Coca-Cola Italia and Barilla for having given a more correct image of children while associating respect for Children’s Rights to an efficient communications language.
The Child Guardian Award is sponsored by Terre des hommes Italia NPO which offers aid to disadvantaged children in developing countries, and is organised in collaboration with the 24Ore Group and the Public Service Advertisement Foundation. The award is sponsored by the Ministries of Education, University and Research, the Ministries of Labour, Health, Social Policies and Equal Opportunities, Lombardy Region, MilanMunicipality and Province and the RAI Social Secretariat. The initiative also received a special medal from Giorgio Napolitano, President of the ItalianRepublic.
… because children are our future!!!
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