The Naturino World

One step at a time

Since 1974, our experience and the search for quality and innovation, have made us a point of reference all over the world.

2016

The Cocoon Model is born

An iconic model of the Naturino first-steps line: the Sand Effect system makes these shoes very comfortable, soft and practical; the perfect choice for growing feet.

2016

The Cocoon Model is born

An iconic model of the Naturino first-steps line: the Sand Effect system makes these shoes very comfortable, soft and practical; the perfect choice for growing feet.

2015

APMA seal of approval

Naturino receives the seal of approval from the American Association of Paediatricians.

2014

The Wildlife Line is born

A line of shoes with vegetable tanned linings and rubber - cork bottoms, that guarantee total comfort and full freedom of movement.

Find out more about this line

2014

The Wildlife Line is born

A line of shoes with vegetable tanned linings and rubber - cork bottoms, that guarantee total comfort and full freedom of movement.

Find out more about this line

2013

Opening of the Online Shop

Naturino opens the new online shop for the whole of Europe.

2007

The Restyling of our Logo

The new logo reflects the direction of the brand towards a future with the same energy, positivity and innovation, transmitted by its products.

2007

The Restyling of our Logo

The new logo reflects the direction of the brand towards a future with the same energy, positivity and innovation, transmitted by its products.

2005

New Opening – Naturino Milan Showroom

Largo Augusto, 3, 20122 Milan MI

2005

Opening of the Falc Beijing branch

7h, NO.A 10 Jiuxianqiao road, Beijing, China

2005

Opening of the Falc Beijing branch

7h, NO.A 10 Jiuxianqiao road, Beijing, China

2004

Opening of the Falc East plant

Lole Ribara, 26, Knjaževac 19350, Serbia

2003

New Opening – Naturino Store New York

2nd Ave. 1410 2nd Avenue 10021 New York

2003

New Opening – Naturino Store New York

2nd Ave. 1410 2nd Avenue 10021 New York

2001

The Rainstep Line is born

A line of technical, innovative waterproof shoes that protect feet from the cold and rain in any weather.

Find out more about this line

2000

Winner of the “Best Boys’ Shoe for the Year 2000” Award

The English magazine Junior awards us the “Best Boy’s Shoe for the Year 2000” Award.

2000

Winner of the “Best Boys’ Shoe for the Year 2000” Award

The English magazine Junior awards us the “Best Boy’s Shoe for the Year 2000” Award.

2000

Opening of the Falc USA branch

21 Industrial Park Dr, Westmoreland, NH 03467, United States

1997

New Opening – Naturino Store Paris

9 Rue du Dragon, 75006 Paris, France

1997

New Opening – Naturino Store Paris

9 Rue du Dragon, 75006 Paris, France

1996

The Sports Line is born

A line of sports shoes designed especially for children. Practical, comfortable shoes that meet the needs of children, guaranteeing flexibility and full freedom of movement.

Find out more about this line

1994

New Opening - Naturino Store Milan

Via Durini 4, 20122 Milan, Italy

1994

New Opening - Naturino Store Milan

Via Durini 4, 20122 Milan, Italy

1988

The Sand Effect Patent is registered

A patented system that recreates the natural feeling of walking on the sea sand and ensures the best support for the correct growth of feet.

Discover the Sand Effect System

1988

Naturino is born

Naturino revolutionizes the concept of children's shoes: the brand introduces shoes designed exclusively for children: colourful comfortable trendy shoes, just like the ones adults wear.

1988

Naturino is born

Naturino revolutionizes the concept of children's shoes: the brand introduces shoes designed exclusively for children: colourful comfortable trendy shoes, just like the ones adults wear.

1974

Falc is born

Falc was established in an artisan’s workshop in Civitanova Alta, with a single goal: that of improving children's well-being through footwear.